reducing road accidentsEuropean Transport Safety Council
executive summary
Through new infographics and branding, we helped the European Transport Safety Council to raise awareness of new technologies that improve road safety.
challenge
The European Transport Safety Council is a Brussels-based NGO dedicated to reducing the numbers of deaths and injuries from transport in Europe.
They wanted help in two areas. Firstly, to increase brand recognition by consistently implementing their brand across all of their promotional materials. And secondly, to communicate their work in an easy-to-understand way to a non-technical audience.
solution
We created a professionally-designed and branded suite of documents for the European Transport Safety Council to use in their day-to-day work. This included templates for presentations, invitations, reports and social media content.
We then designed a set of infographics to raise awareness of the latest developments in road safety. Our infographics illustrated the potential for new technologies to reduce pollution from cars and improve road safety.
results
The European Transport Safety Council have made extensive use of our document templates to increase the visibility of their brand and improve the quality and consistency of how their brand is used.
Our infographics have been used to communicate complex technical information on road safety to a wide audience across Europe.
“Working with Transform Consulting is a pleasure. They are able to translate a brief into great work with the minimum of fuss, working responsively and within deadlines. I wouldn’t hesitate to recommend their services to others.”
Dudley Curtis, Communications Manager, European Transport Safety Council
