Start Cycling LinlithgowWest Lothian Council
We worked with West Lothian Council to plan and deliver a range of activities and events to encourage businesses and residents to walk and cycle more.
The Linlithgow Business Improvement District wanted to encourage more people to visit the town centre, by promoting it as a pleasant place to visit on foot or by bike.
They also wanted to encourage more employees in the local Mill Road Business Park to try walking, cycling or using public transport to get work, to reduce problems with car parking and congestion, and to promote health and wellbeing among the workforce.
We worked with Ansons Consulting to design, organise, promote, deliver and evaluate a range of activities and events in Linlithgow to promote walking and cycling.
We recruited local suppliers and organisations to take part in promotional activities, including charities such as Sustrans Scotland and the Linlithgow Community Development Trust.
In the town centre, we led an information day to talk directly to people in Linlithgow about the benefits and opportunities for cycling, walking and public transport in the area. We also organised promotions with local businesses and installed a cycling treasure hunt to encourage people to explore town centre attractions and businesses.
In the business park, we provided information packs, advice on travel planning, and talked one-to-one with businesses, to highlight the support available for companies that want to encourage their employees to leave the car at home. We also organised cycle training and a session with Dr Bike to fix minor bike maintenance problems for free.
All of these activities took place as part of European Mobility Week.
During the events in Linlithgow, we spoke to over 300 people and visited 17 businesses to encourage them to try cycling and other forms of more sustainable transport. The events were particularly successful in encouraging families and occasional or unconfident cyclists who needed a bit of support to start cycling more.
We partnered with twelve local businesses and four community groups, as well as West Lothian Council, thereby building a broad base of support for cycling in Linlithgow.