Last night the EU saved my lifeEuropean Transport Safety Council
executive summary
Our disco-themed poster was at the heart of the European Transport Safety Council’s successful social media campaign for new European car safety standards.
challenge
European legislation on vehicle legislation is technical, complex and not the easiest thing to get people excited about. Our challenge was to get past the jargon and attract people’s attention to the European Transport Safety Council’s life-saving campaign.
solution
We designed a 1970s disco-themed poster to get people interested in the road safety campaign. The European Transport Safety Council used the poster across their last night the EU saved my life social media campaign. They photographed supporters of the campaign holding the poster and posted the images across their social media channels.
results
The European Transport Safety Council won their campaign. A provisional EU deal on new vehicle safety was agree in 2019. This included mandatory installation of new driver assistance technologies, as well as revised minimum crash testing standards and measures to protect pedestrians and cyclists. Thousands of lives will be saved as a result.
“Working with Transform Consulting is a pleasure. They are able to translate a brief into great work with the minimum of fuss, working responsively and within deadlines. I wouldn’t hesitate to recommend their services to others.”
Dudley Curtis, Communications Manager, European Transport Safety Council
