The Railways Mean BusinessVirgin Trains
executive summary
We helped Virgin Trains to demonstrate the significant advantages that rail has over air for business travel, providing evidence to use in their successful marketing campaigns.
challenge
Virgin Trains wanted data to show why trains are better than planes for business travel.
solution
Virgin Trains commissioned us to analyse the key benefits that rail provides to business travellers over air travel.
We then went on to identify specific enhancements that rail companies could make to target the business market, and make rail even more competitive.
results
Our ‘On Track for Business’ report demonstrated the significant advantages of rail over air. These included greater reliability, a low stress travel experience and more productive use of the working day. These arguments were subsequently used in high-profile marketing campaigns.
Virgin Trains also implemented our recommendations to improve services, facilities and marketing for business travel.
