John PinkardSustainable Travel Advisor
areas of expertise
- Influencing travel behaviour / modal shift
- Research and evaluation
- Strategies, policies and guidance
- Stakeholder engagement and facilitation
John has 20+ years’ experience of designing, delivering and evaluating the impacts of travel behaviour change projects. Over this time, he has successfully delivered a wide range of commissions for clients, including Scottish non-departmental public bodies, executive agencies, health boards, Regional Transport Partnerships and local authorities; universities and colleges; private-sector companies, such as developers, consultancies and banks; business improvement districts; business and industrial parks; as well as Paths for All, Living Streets, CoMoUK, Energy Saving Trust and the Carbon Trust.
John’s work draws on a strong foundation of international consultancy experience and extensive industry knowledge, including a long track record of successfully delivering projects designed to understand and influence travel behaviour. He is passionate about the role behaviour change can and must play in creating more sustainable travel patterns and has dedicated most of his working life towards this end. The depth of his experience means John has a deep understanding of how sustainable transport policy and practice can help to deliver improved health, environmental, economic, social and transport policy outcomes.
John arrived in the UK in 2004, having started his career in Australia. Alongside his consultancy work, he has also spent several years working in related public sector policy and strategy roles. Among other voluntary roles, John has been a trustee of shared mobility charity Carplus (now CoMoUK), the Chair of Transform Scotland, member of Scotland’s Climate Challenge Fund Grants Panel, and member of Scotland’s 2020 Climate Group’s transport sub-group.